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April 20, 2021 10:11
Thinkerbell has been shortlisted for 10 awards across nine categories for this year’s Mumbrella CommsCon Awards.
The nods included Best Use of Owned Media, Launch or Relaunch Campaign of the Year, Best Use of Technology in a Campaign, Large PR Agency of the Year, and two nominations for Best PR-led Brand Partnership Campaign.
Also starring in the shortlist was Eleven, earning four nominations including PR-led Content Creation, Best PR-led Brand Partnership Campaign, and PR Agency of the Year – Large, a category it won in 2020. Icon Agency also scored four nominations, earning two in the Best Government Sponsored Campaign category, as well as a nod for Sophia Pellatt as PR Professional of the Year. Also receiving four nominations was We Are Different, including Best B2C Campaign, Best Campaign with a Small Budget and PR Agency of the Year (Boutique).
February 19, 2021 10:43
Yesterday’s decision from Facebook to remove news from local and international outlets will have a trickle down effect beyond the publishing industry, PR and social specialists have said. With the public relations industry so closely tied to publishing and the impact Facebook’s move will have on earned media, some have voiced support for smaller publishers while calling out the “arrogance” of larger publishers.
Magnum & Co managing partner, Carl Moggridge, said a “media and marketing renaissance” could be on the horizon, improving the quality of news content and the creativity driving brand activations on social media.
“The fact some, mostly big, publishers want digital platforms to not only subsidise their journalism, but also get access to data and algorithm changes is the height of arrogance. It’s important to remember audiences, revenue and advertising dollars have been moving away from them for decades. Way before Facebook was even a t
David Kennedy-Cosgrove invests in The Wired Agency
February 2, 2021 10:31
Former managing partner of VCCP and group head at McCann, David Kennedy-Cosgrove, has invested in independent agency The Wired Agency, reaffirming his position as managing partner.
Kennedy-Cosgrove has been at the agency since February last year, working alongside managing director and founder, Angela Hampton and managing partner Michelle Hampton – who is also the founder and chairperson of Magnum & Co – on the directorial team. His acquisition of a stake in the business comes after the trio navigated the challenges COVID-19 presented to the agency.
Michelle Hampton, Angela Hampton and David Kennedy-Cosgrove
Leveraging his experience working at VCCP, McCann, AMV BBDO and Havas London, Kennedy-Cosgrove will focus on the growth of the agency and bringing its philosophy of ‘Moving digitally, humanly’ into action across every aspect of the business.
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