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PROTON drives off with Wavemaker Malaysia as media agency


PROTON drives off with Wavemaker Malaysia as media agency
Details
05 April 2021
PROTON has appointed Wavemaker Malaysia to manage media planning and buying duties for two years following a pitch held in January this year. M/SIX Malaysia has been the incumbent on the account since 2014 and the team decided to pitch as GroupM to ensure the business still stays within the network. Wavemaker was selected to handle the business due to its extensive experience in handling international brands. 
A+M understands UM, Entropia, Trapper, and Publicis Groupe were also vying for the account. We are very excited to be working with a dynamic car maker like PROTON as it accelerates its transformation in the Malaysian market, Wavemaker Malaysia s MD Michael Tan told ....

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Proton sales hit 7.5 year high with 14,989 vehicles sold in March 2021 | Money


Friday, 02 Apr 2021 12:04 PM MYT
Proton recorded not only a new sales high for the year but also achieved its best sales month since September 2013. ― Picture courtesy of Proton Holdings Berhad
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KUALA LUMPUR, April 2 Proton Holdings Bhd sold 14,989 vehicles in both domestic and export market in March 2021, up 26.2 per cent from February, giving it an estimated market share of 23.5 per cent.
The national car manufacturer recorded not only a new sales high for the year but also achieved its best sales month since September 2013. 
Following this, Proton has retained its second position in the sales rankings table. ....

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Proton expects growing sales on the back of stellar quarter


KUALA LUMPUR: Proton is anticipating that all car brands will post their best numbers for the year as Malaysia s automative industry hits its stride in 2021.
According to Proton Edar CEO Roslan Abdullah, the carmaker expects total industry volume to be over 63,000 units.
For Proton, March was a very good sales month as we achieved our highest figure in 90 months but our sense of achievement is tempered by the fact that it could have been even better if we were able to produce more units, he said in a statement.
Proton s sales in March hit 14,989 units, which was a 26.2% increase over the previous month and its best month since September 2013, on the back of growing deliveries for its two SUV models. ....

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