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What's Your Problem creates ad campaign for Spotify India's Premium Mini plans


Click on the Image to watch the TVC.
To make music more easily accessible to consumers in India, audio streaming and media services provider Spotify recently launched two Premium Mini plans.
The daily plan is priced at Rs 7, and the weekly plan is priced at Rs 25. Besides providing an ad-free experience, these plans allow listeners to download and play songs offline, leading to an uninterrupted audio experience. 
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To deliver the value proposition of these new plans, What’s Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created an ad campaign that comprises two films – a sangeet dance prep with family, and a college friends’ trip. When the protagonists in the films realise their daily subscription won’t suffice, the weekly mini plan comes to the rescue. The films attempt to strike a chord with the viewers with their light-hearted and spirited tone. In line with the Premium Mini plans that are tailored for ....

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Spotify looks to expand its subscriber base with shorter affordable plans


Spotify looks to expand its subscriber base with shorter affordable plans
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The music streaming giant has released two spots for ‘Premium Mini’, where users can now subscribe to a daily plan for Rs 7, or a week-long plan for Rs 25.
Spotify has done a Hutch. Confused? Go back a decade or so when the late actor Irrfan Khan graced our screens for ‘Hutch ka chhota recharge’; Rs 10, Rs 20 and Rs 50 talktime plans for the price-sensitive user from the cellular network that is today know as VI.
It was in December 2020 when news broke that Spotify, a leading music streaming app, had introduced shorter and affordable subscription plans called ‘Premium Mini’. One could now choose between a Rs 7 daily plan, or a week-long plan for Rs 25. ....

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Spotify subscriptions grew to 155m in 2020, Monthly Active Users topped 345m


Music Business Worldwide
February 3, 2021
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Spotify published its financial results for Q4 2020 today (February 3), revealing that its global Premium Subscriber base grew to 155 million in the quarter (ended December 31).
That was up by 11m subscribers (+7%) on the 144m that the company counted at the end of the prior quarter (Q3 2020), and up by 31m (+24%) year-on-year.
The company’s total global Monthly Active Users, (MAUs), meanwhile, grew 27% year-on-year to 345m in Q4 2020 and by 8% compared to the previous quarter (Q3) when the platform counted 320m MAUs.
Spotify’s Premium subscriber growth translated into Premium revenue of €1.887 billion for Spotify in Q4, which was slightly up (+5%) on the €1.790 generated in the prior quarter (Q3 2020) and up 15% year-on-year (see below). ....

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Spotify Premium Mini daily, weekly plans introduced in India


Spotify Premium Mini plans launched
Popular music streaming service Spotify has revised its daily and weekly plans in India with a new name and price. The plans are now called Spotify Premium Mini and start just at Rs. 7 in the country. Read on to know more about the new Spotify plans. Also Read - How to create and use multiple Google Chrome profiles
Spotify Premium Mini plans: What’s new?
The new Spotify Premium Mini plans include daily and weekly access to the music streaming service. While the daily plan is priced at Rs. 7, the weekly plan is priced at Rs. 25. Previously, both plans were at Rs. 13 and Rs. 39, respectively. Also Read - Huawei P50 leaked renders reveal unique camera design ....

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Spotify Premium Mini Subscription Is Here For Indian Users

Spotify Premium Mini Subscription Is Here For Indian Users
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