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FMCG firms have recovered successfully due to restructured supply chains and adigital first strategy: ETILC Members

FMCG firms have recovered successfully due to restructured supply chains and adigital first strategy: ETILC Members
Synopsis
The past year saw many jolts to the supply chain. Demand for many items was volatile. While short-term demand for some items increased sharply, for others it significantly decreased.
In the last 6-8 months, much has changed for firms in the FMCG industry. After the initial shock due to the lockdown in March 2020, sales have gone up in Q2 and Q3. According to Bizom, a sales automation firm, the third quarter saw growth of 17% in total sales by value. Supply chain and manufacturing constraints took a toll on the sector for the initial two months of the lockdown after which players have coped well through digitization, e-commerce sales and other methods. ....

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Cholayil Pvt Ltd embarks on direct-to-consumer strategy - The Hindu BusinessLine

Makers of Medimix upbeat on export markets and Ayurveda-backed products
At a time when there is accelerated adoption of digital platforms for purchases, Cholayil Pvt Ltd, which sells Ayurveda soap brand Medimix, is rolling out its direct-to-consumer strategy.
The company, which launched its own brand site last month, is leveraging on the platform to offer a diversified range of personal care products beyond soaps.
Pradeep Cholayil, Chairman and Managing Director, Cholayil Pvt Ltd, said, “We have a range of products that we sell in export markets under the brand Medimix such as facewashes, shampoos and bodywashes. We are now leveraging on our D2C platform to launch these products in the domestic market. Within a month of the launch, we have got a good response for these products.” ....

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50 Years On, How Medimix Is Keeping Itself Relevant

50 Years On, How Medimix Is Keeping Itself Relevant
forbesindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbesindia.com Daily Mail and Mail on Sunday newspapers.

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