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Cholayil Pvt Ltd embarks on direct-to-consumer strategy - The Hindu BusinessLine


Makers of Medimix upbeat on export markets and Ayurveda-backed products
At a time when there is accelerated adoption of digital platforms for purchases, Cholayil Pvt Ltd, which sells Ayurveda soap brand Medimix, is rolling out its direct-to-consumer strategy.
The company, which launched its own brand site last month, is leveraging on the platform to offer a diversified range of personal care products beyond soaps.
Pradeep Cholayil, Chairman and Managing Director, Cholayil Pvt Ltd, said, “We have a range of products that we sell in export markets under the brand Medimix such as facewashes, shampoos and bodywashes. We are now leveraging on our D2C platform to launch these products in the domestic market. Within a month of the launch, we have got a good response for these products.” ....

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Indiantelevision.com's The Ad Linx Reporter dated 22 January 2021 - Global and Indian advertising news, information and data at your fingertips


A sessions court in Mumbai has rejected the bail plea of former CEO of BARC (Broadcast Audience Research Council) Partho Dasgupta, who is currently in judicial custody following arrest due to his alleged involvement in the TRP manipulation racket.
Dasgupta s lawyers have said that they would now move the Bombay high court................. Read More.
 
A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities.................... Read More. ....

Jos Alukkas , Gaurav Nijhawan , Cholayil Pvt Ltd , Media And , Medimix Natural Glycerine , Shiwani Varma Vyas , ஜோஸ் ஆலுக்காஸ் , கௌராவ் நிஜவன் , சோலயில் பிரைவேட் லிமிடெட் , மீடியா மற்றும் , ஷிவானி வர்மா வியாஸ் ,

Why Medimix wants you to ditch glycerine soaps this winter


As part of the campaign, Medimix Natural Glycerine soap has collaborated with influencers.
21 Jan, 2021 - 12:35 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap for smooth skin. 
The ad film has been made highlighting the benefits of lakshadi oil. Considered as nature’s moisturising expert, lakshadi preserves skin cells and provides them with the power to regain lost moisture due to its nourishing, therapeutic and curative properties. ....

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