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Pampers’ new spot shines a light on equal parenting, echoes the thoughts of a new dad
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It’s the second ad, from the brand, within a week that’s aimed at fathers.
“Just being called a father is not enough. I must… become one,” echoes the father in Pampers’, a baby and toddler products brand from Procter & Gamble (P&G), second ad within a week that’s geared towards fathers.
The 120-second ad made by Leo Burnett shows us how a man’s character changes right from the time he rushes his wife to the hospital when she goes in to labor to taking on an equal parenting role as the baby comes home. From waking up at midnight to pacify his baby girl to changing her diapers to learning a new language to talk to her… “babies need their Papa as much as they need their Mumma.” ....

Leo Burnett , Pampers India , Virat Kohli , லியோ பர்னெட் , ப்யாம்‌பர்ஸ் இந்தியா , விராட் கோஹ்லி ,