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Pampers' 'ItTakes2' campaign presents 'Baby Time' to inspire new fathers towards equal parenting

New Delhi [India] June 20 (ANI/NewsVoir): Pampers has been championing the powerful message of - #ItTakes2 to raise a baby for years and continues to focus the spotlight on the imbalance in our society and the benefits of equal parenting. ....

Rajdeepak Das , Abhishek Desai , Leo Burnett , Campaign Link , New Delhi , Baby Time , Vice President , Business Head , Chief Creative Officer , South Asia , Momspresso Momsights , Pampers Premium Care , Pampers All Round Protection , Pampers Happy Skin Pants , Pampers Active Baby Taped , Pampers Baby Dry , Pampers India , Pampers App , Ttakes2 , Ews India ,

Pampers' new spot shines a light on equal parenting, echoes the thoughts of a new dad


Pampers’ new spot shines a light on equal parenting, echoes the thoughts of a new dad
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It’s the second ad, from the brand, within a week that’s aimed at fathers.
“Just being called a father is not enough. I must… become one,” echoes the father in Pampers’, a baby and toddler products brand from Procter & Gamble (P&G), second ad within a week that’s geared towards fathers.
The 120-second ad made by Leo Burnett shows us how a man’s character changes right from the time he rushes his wife to the hospital when she goes in to labor to taking on an equal parenting role as the baby comes home. From waking up at midnight to pacify his baby girl to changing her diapers to learning a new language to talk to her… “babies need their Papa as much as they need their Mumma.” ....

Leo Burnett , Pampers India , Virat Kohli , லியோ பர்னெட் , ப்யாம்‌பர்ஸ் இந்தியா , விராட் கோஹ்லி ,