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Squarespace's Ben Hughes on creating ads for Australians from across the globe


May 24, 2021 9:53
As Squarespace prepares to launch its first-ever Australia-specific campaign, Mumbrella spoke to the company’s VP of creative, Ben Hughes, to get an insight into managing a campaign from the kitchen at 3am, entering a foreign market and figuring out Australian slang.
While it is uncommon for a company as big as Squarespace to keep all of its creative operations in-house, but from an Emmy-award winning campaign with John Malkovich to winning 2020 AdAge A-List In-House Agency of the Year, it seems to be going pretty well for them.
VP of creative at Squarespace, Ben Hughes
Working closely with chief creative officer David Lee, Hughes leads the team at Squarespace that creates all of the company’s advertising, brand design and content. Hughes joined Squarespace three-years-ago from Stink Studios, working as executive creative director, previously working at West, B-Reel, and Strange Industries amongst others. ....

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AFL draftee's 'boxing vs UFC' coward punch ends in jail


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Her back to a courtroom wall, the wife of a convicted thug started crying as her husband was led away from his young family to a prison cell for a cowardly attack that left a man with permanent injuries.
Benjamine Anthony Hughes s promise as a talented AFL player once drafted into the top league had been betrayed by his inability to control his violence when on the drink.
The 32-year-old pleaded guilty in Maroochydore District Court on Friday to causing grievous bodily harm to financial services industry executive Martin Culnane at a Noosa holiday home in the early hours of November 25, 2018. ....

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