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Ben Shepherd departs Thinkerbell Ben Shepherd, general manager at Thinkerbell, has left the agency just 2 weeks shy of 12 months since it was announced he was joining the agency. Thinkerbell CEO, Margie Reid confirmed Shepherd was leaving the agency. “We thank Ben for his contribution to Thinkerbell and helping us deliver a joined up Measured Magic. We wish him all the best in his new role.” ADVERTISEMENT Shepherd joined Reid at the agency last year, after the two had previously worked together at OMD. Shepherd At the time of Shepherd’s appointment, Reid said the agency had hired ‘a beautiful mind’. ....
Vegemite celebrates Harmony Week with billboards in 10 languages March 16, 2021 1:21 Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia. Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English. “Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” Roth said. “Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.” ....
Vegemite celebrates Australia's diversity for Harmony Week with new work via Thinkerbell campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
February 5, 2021 10:48 This week, mental health organisation Gotcha 4 Life has partnered with florist Fig & Bloom to help men start conversations about their mental health and the value of their friendships. The Broquet, made up of three styles of dried flowers which can last for six years, is now available for men to order their friends and share their appreciation for one another. Gotcha 4 Life was founded by TV and radio personality, Gus Worland, and works to create meaningful mateship and build mental health fitness amongst Australian Men. ADVERTISEMENT 50% of the proceeds from each Broquet will be donated to organisation. According to a recent study by the Social Research Centre, one third of men feel their relationships with friends and colleagues had weakened due to COVID-19 social distancing restrictions, and then men rarely check in on one another’s wellbeing despite them finding it a valuable practice. ....
This week, Australian florist Fig & Bloom in partnership with Gotcha4Life has launched the Broquet: a specialty bouquet range, designed for men to send to their ‘bros’ in order to spark valuable conversations via Thinkerbell. ....