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Vegemite celebrates Harmony Week with billboards in 10 languages March 16, 2021 1:21 Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia. Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English. “Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” Roth said. “Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.” ....
Premium Content Subscriber only TENNIS champion Ash Barty got her 2021 Australian Open campaign off to the perfect start after wiping the floor with her opponent on Tuesday night. The Springfield star thrashed Danka Kovinic 6-0 6-0 at Rod Laver Arena in less than an hour just a couple of days after winning the Yarra Valley Classic. Barty, 24, sat out most of last year to prioritise her health over more trophies following a break out year in 2019 in which she won her first Grand Slam title. Springfield tennis champion Ash Barty. To celebrate its fourth consecutive year sponsoring Barty, Vegemite is offering the chance to win a one-on-one virtual hangout with the Ipswich champion. ....