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Advertisers, agencies buying into digital, programmatic out-of-home Fresh reports from the IAB, OMA and a recent brand campaign across digital out-of-home show growing interest in the new category thanks to its transparency and creative capabilities Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share. ....
iTWire Wednesday, 07 July 2021 12:43 Programmatic DOOH starting to boom in Australian advertising agencies: study Shares Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical. Australian advertising agencies have embraced programmatic DOOH (pDOOH) with almost one quarter (1/4) of agencies trading DOOH inventory programmatically for the first time in 2020 and 10% of agencies are increasing their programmatic investment in an otherwise depressed OOH market, according to a study by IAB Australia. ....
Violinist Becky Haydock, who has MS, says she wants to help the newly diagnosed. Scroll down to watch Becky in action and support her cause. She only set out to raise £100. Now, she has topped £1000 and there are still days to go! Roping in musician friends, including JC Grimshaw, Ben Allman and Clive Thomas, she is collating her brand new songs on YouTube. Watch her here, performing with the Grimshaws. Becky said: The money I raise during my mission will ensure that the MS Trust continues to be there for those people from day one, and every day after. I have MS and know how difficult it is getting the diagnosis, the questions raised, the fears about the future. Please help me raise more funds. ....