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Changi Airport: Focus on digital and domestic retail pays off March 17, 2021 The Singapore hub now does 97% of is online sales to non-travellers and is planning more digital upgrades in the coming months Changi Airport has used the Covid pandemic and downturn in travel to revolutionise its approach to digital retail and engagement. With sales to local residents now dominating the airport’s digital iShopChangi platform, the company is reaping the benefits of a change in mindset during one of the toughest periods ever for travel and travel retail. As Changi Airport EVP Commerical Lim Peck Hoon puts it: “Changi Airport has to remain open.” ....
Singapore Changi Airport continues to invest in its digital and tech capabilities Source: CAG. Non-travellers now account for more than 97% of sales on the iShopChangi duty free shopping platform, according to Changi Airport Group (CAG). In a keynote video address during The APTRA APAC Dialogue virtual event hosted today (17 March), CAG Executive Vice President, Commercial Lim Peck Hoon said the e-commerce portal has moved from being largely a âbuy-and-fly’ model for travellers to a marketplace for domestic buyers. IShopChangi allows Singapore residents to benefit from tax-absorbed goods for home delivery. Addressing webinar attendees, Peck Hoon said the landlord has been forced to re-think the way it approaches its customers as a result of the decimation to passenger numbers in the wake of Covid-19. ....