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Brandon repositions Mug Shot to appeal to "everyday snackers"

by David Prior
Snack and soup range Mug Shot has unveiled a new look, from design consultancy Brandon.
Owned by Symington’s, Mug Shot had faced greater competition in the marketplace and asked Brandon to reposition the brand from a ‘better for you’ low calorie snack to a deliciously satisfying mugful for everyday snackers .
Consumer research showed that people found eating a hot snack from a mug both comforting and good for the soul – which led to the brand positioning of ‘Comforting Moments’.
Brandon s new-look Mug Shot sachets
Bobby Wells, Design Director at Altrincham-based Brandon, explained: “We really wanted Mug Shot to connect emotionally, so we introduced a bold aroma device to capture that comforting moment-in-time that everyone can enjoy. ....

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Blooming Good Food Company launches with Brandon

by Stephen Chapman
To coincide with Veganuary, Symington’s has launched its new Blooming Good Food Company brand.
It worked with Altrincham’s Brandon on the brand strategy, identity, naming, tone of voice and packaging design.
Aimed at “busy adults” who are trying to reduce their meat consumption, while also requiring convenience, the messaging focused on being “down to earth, positive and full of flavour.”
“Plant-based products have really come to the fore in the last year or so, particularly across the fresh and frozen aisles. However, our analysis showed that the category was starting to become cluttered with messages around disrupting meat culture or plant heroism,” explained Louise Kennedy, Strategy Director at Brandon. ....

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