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Brandon steps up to launch new look for footcare brand

Brandon steps up to launch new look for footcare brand
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Brandon repositions Mug Shot to appeal to "everyday snackers"

by David Prior
Snack and soup range Mug Shot has unveiled a new look, from design consultancy Brandon.
Owned by Symington’s, Mug Shot had faced greater competition in the marketplace and asked Brandon to reposition the brand from a ‘better for you’ low calorie snack to a deliciously satisfying mugful for everyday snackers .
Consumer research showed that people found eating a hot snack from a mug both comforting and good for the soul – which led to the brand positioning of ‘Comforting Moments’.
Brandon s new-look Mug Shot sachets
Bobby Wells, Design Director at Altrincham-based Brandon, explained: “We really wanted Mug Shot to connect emotionally, so we introduced a bold aroma device to capture that comforting moment-in-time that everyone can enjoy. ....

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