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Advertisers, ignore geriatric gamers and it's game over

Older consumers are sitting up, controller in hand, switching on their consoles and firing up for a session of 'Fortnite', IAB UK's chief marketing officer explains. ....

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Network agencies move into gaming, but who'll top the leaderboard?

Network agencies move into gaming, but who’ll top the leaderboard?
We log on with four network newcomers and an indie incumbent to find out where the gaming agency sector is heading.
As we explore in our latest deep dive, gaming leveled up this past year. New media opportunities mean brands are taking the sector more seriously as a channel, while the increasing popularity of esports has opened up new possibilities for sponsorship and influencer strategies. Meanwhile, sales of games are also on the rise, giving publishers and developers cause to consider their own marketing tactics.
With that in mind, the entry of four network gaming shops in the last year is hardly a surprise. Specialist agency DDB FTW, Publicis’s Publicis Play proposition, Dentsu’s Dgame division and Havas Entertainment are all hoping to apply their marketing connections and network nous to the sector. But they’re not the first to play this game, with established in ....

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Time to play: how gaming is becoming too big and creative for brands to ignore

Time to play: how gaming is becoming too big and creative for brands to ignore
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.
by Omar Oakes
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In-game advertising goes mainstream | Mobile Marketing Magazine

Adverty’s Alex Ginn outlines why the mobile marketing industry should celebrate an increased focus on Gaming from the major holding groups.
The news that Publicis Groupe has launched a specialist gaming division – Publicis Play – provides further proof, if it were needed, that the media industry is finally waking up to the power of gaming.
The new proposition aims to offer advertisers the right creative, media and production opportunities for marketing within games and eSports, with key Publicis executives taking central roles, thanks to their experience on gaming initiatives for brands such as EE, KFC, Heineken and Samsung.
The holding group will, of course, be aware that the gaming sector outperformed music, video and film last year, with UK gaming industry revenues rising by almost 10 per cent in 2020, and projected to continue to rise by 7.3 per cent annually over the next five years. What’s more – with 5G and cloud-based gaming services closing the gap ....

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Publicis Groupe launches specialist gaming offer

Publicis Groupe launches specialist gaming offer
Publicis Play will draw specialists from agencies across the group.
by Omar Oakes
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United Kingdom , Annette King , Simon Jones , James Anderson , Nick Farnhill , Tom Hostler , Publicis Groupe , Publicis Poke , Publicis Sport , Publicis Groupe United Kingdom , Publicis Play , ஒன்றுபட்டது கிஂக்டம் , அந்நேட்டே கிங் , சிமோன் ஜோன்ஸ் , ஜேம்ஸ் ஆண்டர்சன் , நிக் பர்நிதில்ல் , டோம் ஹோஸ்ட்லர் , புபிலிசிச் குழு , புபிலிசிச் போக்கே , புபிலிசிச் விளையாட்டு , புபிலிசிச் குழு ஒன்றுபட்டது கிஂக்டம் , புபிலிசிச் விளையாடு ,