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Publicis Worldwide bags Godrej ProClean's creative mandate | Advertising


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Godrej Consumer Products (GCPL) has appointed Publicis Worldwide India to manage the integrated creative duties for its newly launched home hygiene brand, Godrej ProClean.
 
 
 
Somasree Bose, category head, VP marketing, Godrej Consumer Products, said, “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry. The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.” ....

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Publicis Worldwide India to handle integrated creative mandate for Godrej ProClean


Publicis Worldwide India to handle integrated creative mandate for Godrej ProClean
Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year
Delhi, May 19, 2021
After a highly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners.
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The account will be managed from the agency’s Mumbai office.
Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene have pushed consumers towards durable new-age products as against traditionally us ....

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