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Publicis Worldwide India to handle integrated creative mandate for Godrej ProClean


Publicis Worldwide India to handle integrated creative mandate for Godrej ProClean
Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year
Delhi, May 19, 2021
After a highly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners.
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The account will be managed from the agency’s Mumbai office.
Godrej ProClean marks GCPL’s foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene have pushed consumers towards durable new-age products as against traditionally us ....

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Publicis Worldwide India wins creative mandate for Godrej ProClean


GCPL has recently forayed into the Rs.2600 cr surface cleaning & disinfecting solutions market
19 May, 2021 - 01:15 PM IST     |     By indiantelevision.com Team    
New Delhi: After a hotly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet, and bathroom cleaners.
Godrej ProClean marks GCPL’s foray into the Rs.2600 crore surface cleaning and disinfecting solutions market that has witnessed fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene has pushed consumers towards durable new-age products as against traditionally used cleaners like phenyl. ....

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