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Virginia Chadwyck-Healey Credit: Andrew Crowley What do women want? It’s the biggest conundrum that has spanned decades of debate. The basis of films, sitcoms, beauty brands, self-help books – it’s big business if you can get it right. Think of the Boots No 7 phenomenon, or the success of the Charlotte Tilbury empire (reportedly sold for more than £1 billion to Spanish company Puig), the must-have Alexa Chung for M&S collections, or Marie Kondo’s The Life-Changing Magic of Tidying. Thousands of brands, each trying to understand what makes us tick, and what makes us spend. Wyse London caught my attention (and my Instagram algorithm’s attention) last autumn. I had met Marielle Wyse, owner of the eponymous brand, five years ago for a delectable hour of coffee and cashmere. At the time I was the retail editor at British ....
We’ve pretty much all developed a love affair with Lululemon over the years but our bank accounts are finally starting to revolt (that is, unless you shop the massive “We Made Too Much Section“). What are we supposed to do when we can’t get enough of Lululemon’s sleek and stay-put styles but just can’t bring ourselves to pony up 100 bucks for a pair of leggings anymore? Thanks to the rise of athleisure (particularly during these times), it’s not too tricky to find brands that are just as good (if not better) than Lululemon. You can find plenty of reasonably priced alternatives that’ll ring up at just $30 to $60 rejoice! And while some comparable brands are still pretty spendy, we’re okay forking out the cash if they’re sustainable and/or offer more inclusive sizing take newcomer Girlfriend Collective, for example. It’s safe to say athleisure has come a longgg way since the early aughts. ....
The best last minute gifts from ASOS There s a huge womenswear sale on ASOS right now with up to 70% off selected items. Plus, if you order by 23 December you can get next day delivery. BaByliss Straight and Curl Brilliance Hair Straightener UK Plug, £60, ASOS HELLO! s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page. HELLO! RECOMMENDS ....