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Virginia Chadwyck-Healey on the British brand that designs for all shapes and sizes


Virginia Chadwyck-Healey
Credit: Andrew Crowley
What do women want? It’s the biggest conundrum that has spanned decades of debate. The basis of films, sitcoms, beauty brands, self-help books – it’s big business if you can get it right. Think of the Boots No 7 phenomenon, or the success of the Charlotte Tilbury empire (reportedly sold for more than £1 billion to Spanish company Puig), the must-have Alexa Chung for M&S collections, or Marie Kondo’s
The Life-Changing Magic of Tidying. Thousands of brands, each trying to understand what makes us tick, and what makes us spend.
Wyse London caught my attention (and my Instagram algorithm’s attention) last autumn. I had met Marielle Wyse, owner of the eponymous brand, five years ago for a delectable hour of coffee and cashmere. At the time I was the retail editor at British ....

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