Celebrating farmers the focus of fresh Case IH brand work
Agricultural manufacturer s new brand campaign highlights work of Australian farmers
Celebrating Australia’s farmers and their importance nationally as well as globally lies at the heart of a new brand platform launched by agricultural manufacturer, Case IH, this month.
The new campaign, It s what we do , centres around a 90-second film examining the highs and lows of farming and featuring real farmers who are investing and supporting our food chain from across the country. The voiceover was done by farmer and scientist, Anika Molesworth, who was recognised as the Young Farmer of the Year in 2015 and won the NSW Young Achiever Award for Environment and Sustainability in 2017. The short film was directed by Jonathan May and created with Leo Burnett.
July 7 2021, 9:57 am | BY Ricki Green | 1 Comment
When the farming community thrives, Case IH does too; it’s the celebration of this relationship and the love of the land that is at the core of ‘It’s What We Do’, a brand platform developed by Leo Burnett Australia.
The film examines the highs and lows of farming and its importance, not only to Australia, but the world. At the centre of this is a set of extraordinary salt of the earth humans investing and risking everything to maintain our food chain.
The celebration of the farming community has never been more relevant, with a productive year across the sector and Aussies demanding more transparency around their food’s origins. The brand platform aims to drive growth and a deeper connection within Case IH’s customer base, cementing its position as one of rural Australia’s most beloved brands.
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February 25 2021, 9:38 am | BY Ricki Green | No Comments
CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE and AMS.
Leo Burnett won the business following a competitive pitch and will commence work across all brands immediately.
Case IH is one of the world’s largest agricultural equipment brands, boasting a long and rich history. Paired with the Aftermarket Solutions business, Case IH has been supporting Australian farmers for decades. Case CE is also a pioneering heritage brand, helping shape the modern construction industry. In Australia, Case IH and Case CE are supported by over 100 dealership locations across the country.