July 7 2021, 9:57 am | BY Ricki Green | 1 Comment
When the farming community thrives, Case IH does too; it’s the celebration of this relationship and the love of the land that is at the core of ‘It’s What We Do’, a brand platform developed by Leo Burnett Australia.
The film examines the highs and lows of farming and its importance, not only to Australia, but the world. At the centre of this is a set of extraordinary salt of the earth humans investing and risking everything to maintain our food chain.
The celebration of the farming community has never been more relevant, with a productive year across the sector and Aussies demanding more transparency around their food’s origins. The brand platform aims to drive growth and a deeper connection within Case IH’s customer base, cementing its position as one of rural Australia’s most beloved brands.