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Pratexo Completes Seed Round to Take Distributed Computing and AI to the Edge – Consumer Electronics Net
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Should Executives Be Active on Social Media?


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Have you ever had the feeling that things don’t exactly add up? Like when a salesperson is pitching you how innovative and disruptive their company is, and then you discover their executives aren’t even on social media? Now I have no proof that this scenario results in lost sales. On the other hand, in a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
But maybe that’s just me.
And what about millennials? Don’t they want to know about the people behind the brand, including hearing from and being able to communicate directly with company leaders on social media? You’d think having a socially available C-Suite would help, not only with sales, but also with hiring and communicating company culture. ....

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