PVH Corp plans 200% increase in doors for top brand
By Imogen Bailey | 23 July 2021
PVH Corp is set to rapidly grow the presence of Nike Underwear in Australia in the upcoming season.
PVH Corp introduced the Nike branded underwear into Australia and New Zealand in October 2020, and following rapid growth, has planned a 200% increase in doors for the garments.
Currently, Nike Underwear is available in select retailers across ANZ including Nike owned stores, Rebel Sport, The Iconic, Culture Kings, JD Sports, City Beach, Myer and David Jones.
The news of expansion comes as the brand announces its new brand ambassador for its men s underwear.
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