Toddler takes first steps next to a Paralympian
Step by step, Paralympic Champion Blake Leeper cheers on 2-year-old KJ after getting fitted for his first prosthetics.
Sportskind Sportskind, USA TODAY
Nike says yes to giving it a shot even if the shot is garbage Details 12 May 2021
Nike has launched its Play New campaign, encouraging individuals to discover sports in new ways. The film it launched with its campaign features elite athletes such as Sabrina Ionescu, Dina Asher-Smith, Blake Leeper, and award-winning artist Rosalía. Garnering over nine million views, the film begins with a boxing ring scene where a young boy attempts sparring with his competitor, but is knocked out with the first punch his competitor throws. His failed attempt is accompanied with an off-screen narration that says: You know what? Here s to going for it, and being terrible.
New Nike ad celebrates being rubbish at sport
Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it 10/05/2021 9:07 am
Gone are the earnest voiceovers and the gripping tales of winning against the odds. Instead, the tone of the latest commercial from Nike is, well, kind of kooky.
Titled Play New, the spot is the first piece of work in a larger campaign which aims to find “joy in movement, play and competition”. While it features big name athletes including Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, the spot doesn’t show them excelling at the sports we know them for but instead trying out something new and missing shots, falling over and generally messing it up.
Please Enable Cookies
wwwkicksonfirecom-m24jxqnd.stackpathdns.com is using a security service for protection against online attacks. The service requires full cookie support in order to view this website. Please enable cookies on your browser and try again.
Please Enable JavaScript
wwwkicksonfirecom-m24jxqnd.stackpathdns.com is using a security service for protection against online attacks. The service requires full JavaScript support in order to view this website. Please enable JavaScript on your browser and try again.
wwwkicksonfirecom-m24jxqnd.stackpathdns.com is using a security service for protection against online attacks. This process is automatic. You will be redirected once the validation is complete.
Blake Leeper's height could keep him out of the Tokyo Olympics. The New York Times has the story of the runner, who was born without legs below the knee and in 2012 decided.