E-commerce spots a new fashion trend
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Amazon, Flipkart, Myntra and Ajio, among others, are enticing new customers especially in smaller towns with TikTok-style social commerce.
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Fashion is driving the next phase of ecommerce growth in India, especially in smaller towns.
New Delhi: Flipkart added millions of new customers during the Covid-19 pandemic as shopping shifted online, and about half of the buyers started their e-commerce journey by purchasing a fashion item.
Fashion is driving the next phase of e-commerce growth in India, especially in smaller towns, where an up-and-coming tech-savvy generation is slowly catching up with their urban counterparts, e-commerce company executives said.
ETtech Morning Dispatch on 26 Jan. 2021: Top tech news to start your day
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Last Updated: Jan 27, 2021, 05:02 AM IST
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From startups budget expectations to India s pushback against WhatsApp and Chinese fintech apps, here s a look at the top tech news to start your day.
ETtech
Good morning, ETtech reader.
Today we are looking at what startups expect from the upcoming Union Budget 2021. Indian government tells the Delhi High Court that WhatsApp’s unequal policies are a cause of concern. Fintech apps by Chinese smartphone makers aren’t finding any takers.
Also in the news is Tata Consultancy Services (TCS) for becoming the most-valued IT company in the world.