Top European Adtech and Digital Marketing M&a Targets businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Growth in adtech stocks, SPACs, and private equity has fueled interest in adtech deals this year.
Business Insider asked a handful of investors, consultants and bankers to predict which companies could be sold this year.
They named eight companies that help marketers buy and measure TV ads differently and navigate changes like the death of third-party cookies.
After Wall Street and investors soured on adtech, the sector is hot again.
Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads.
Plus, a beginner s guide to the latest Google search development
Brands such as HBO Max, Fisher-Price, T-Mobile and Wendy s got creative with limitations.
HBO Max/Tool of North America, Fisher-Price, OnePlus and T-Mobile, Jordan Strauss for Wendy s December 10, 2020
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can