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Growth in adtech stocks, SPACs, and private equity has fueled interest in adtech deals this year.
Business Insider asked a handful of investors, consultants and bankers to predict which companies could be sold this year.
They named eight companies that help marketers buy and measure TV ads differently and navigate changes like the death of third-party cookies.
After Wall Street and investors soured on adtech, the sector is hot again.
Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads.