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Britannia releases conclusion to the 'swap' campaign...


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. With ad spots made by JWT for its latest surprise cookie pack.
A couple of days back, leading biscuit brand Britannia Good Day played a happy prank on unsuspecting consumers as it launched a surprise cookie pack. It went live with a tongue in cheek campaign that saw an array of prominent entertainment figures from across the country paired up to swap their well-known personality traits. The intention of the campaign was to pique the viewer’s attention through personality swaps of these famous stars.
Among the star pairs were Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Kollywood’s Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catch phrases. The result? The viewer was left intrigued by what the product was all about. ....

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Britannia Good Day raises the happiness curve for children with #LearnFromHome

Britannia Good Day raises the happiness curve for children with #LearnFromHome
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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