MUMBAI â A couple of days ago, one of Indiaâs largest biscuit brands, Britannia Good Day, played a happy prank on unsuspecting consumers as it launched a Surprise Cookie pack. It went live with a tongue-in-cheek campaign to land the surprise.
An array of top entertainers from across the country paired up to swap their well-known personality traits in a fun, gimmicky manner, having the viewers go whatâs-this-all-about. The intention of the campaign was to pique the viewersâ attention through personality swaps of these famous stars, and it did that in style!
The star pairs included Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catchphrases. The result: The viewer was left intrigued by what the product was all about.
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. With ad spots made by JWT for its latest surprise cookie pack.
A couple of days back, leading biscuit brand Britannia Good Day played a happy prank on unsuspecting consumers as it launched a surprise cookie pack. It went live with a tongue in cheek campaign that saw an array of prominent entertainment figures from across the country paired up to swap their well-known personality traits. The intention of the campaign was to pique the viewerâs attention through personality swaps of these famous stars.
Among the star pairs were Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Kollywoodâs Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catch phrases. The result? The viewer was left intrigued by what the product was all about.
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Britannia Good Day ropes in Karan Johar, Zakir Khan, Udit Narayan and others for a surprising campaignÂ
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The celebs are seen doing the unexpected for a new secretive Good Day pack.
To get celebrities to act in ways you donât expect them to has been CREDâs territory for a while now. Britannia Good Day has decided to take this route with its latest campaign.
In four spots released in the last seven days, the biscuit brand has roped in the likes of Zakir Khan, Karan Johar, Baba Sehgal, Udit Narayan, Gautham Vasudev Menon and RJ Balaji.
The campaign promotes the Britannia Good Day Surprise pack.
05 Jul, 2021 - 09:09 AM IST | By indiantelevision.com Team
Mumbai: Bakery Foods Company, Britannia Industries Limited has roped in entertainment industry stalwarts for their latest campaign.
Under the most seemingly familiar things in life, lie the happiest surprises! Britannia Good Day brought to the table a first-of-its-kind campaign full of fun, swaps, and surprises.
The brand roped in key influencers including the renowned Tollywood director Gautham Menon, Karan Johar, Udit Narayan, Baba Sehgal, and south Indian entertainer RJ Balaji. Each with their distinctive styles and nuances surprises the audience in a never-seen-before avatar.