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Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat in between. We drove straight to a local fuel station five minutes away that has a very good mini store and a great selection of ready foods in the forecourt. As we were pulling up to park, I noticed not one, or two, but three Mr D delivery scooters and their drivers parked while having a break and a chat in between deliveries. At the same time there was a Courier Guy van parked next to me in the parking – clearly the ready foods options were good and the location convenient. ....
All aboard the IPL 14 brandwagon New role: Puma, associated with Virat Kohli, has inked a deal with RCB - PTI× Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games begin! Just five months after IPL 2020 concluded, the 14th edition of the cricket extravaganza is upon us at home and set to kick off on April 9. Against all odds, despite the raging pandemic, the BCCI managed to stage IPL 13 in the UAE. What could have been a loss of ₹3,000 crore, according to valuation agency Duff & Phelps, a Kroll Business, was flipped around and the cricket board raked in ₹4,000 crore. Since the cricket was all on TV, broadcaster Star Sports saw a 23 per cent rise in viewership and earned advertising revenues of ₹2,600 crore. ....
Guide to choosing the best products for your li’l one Bangalore Mirror Bureau / Updated: Apr 5, 2021, 05:00 IST products based on their ingredients When it comes to purchasing a baby’s skincare products, no mother can settle for less than the best ones. Most new parents mechanically buy baby care products that their respective families have been using for centuries to avoid any troubles. However, in the past few years, consumers have evolved, and they are cautious of the ingredients that brands are using, especially when it comes to products for their newborn babies. This tendency has further catapulted the baby care market’s growth with the emergence of more reliable brands offering safe products. ....
5 reasons why advertisers need to pay attention to CTV in Singapore Details This post is sponsored by Unruly. With consumers looking for a means of entertainment at home because of COVID-19, and the price of connected TV (CTV) enabled devices becoming more affordable, it is no surprise CTV consumption continues to grow across the globe. But what does this mean for brands and advertisers in Singapore? CTV presents a massive opportunity for brands by allowing them to convey their message through one of the fastest growing channels – combining the power of digital with the biggest screen in the house. Though some may believe the advertising opportunity within CTV in Singapore is still building compared with other markets, leading video advertising platform Unruly suggests there is enormous potential here. ....
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