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Telstra launches new 'Australia Is Why' brand campaign via The Monkeys, part of Accenture


July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
 
Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected. ....

Dennis Koutoulogenis , Jake Rusznyak , Fabio Buresti , Amanda Porritt , Maria Rizzo , Jeremy Nicholas , Paul Blackmore , Nick Chin , Tara Ford , Megan Leckey , Vince Lagana , Dan Fryer , Bernard Garry , Robbie Aoukar , Ben Sampson , Julie Caulfield , Natalie Loveridge , Hugh Munro , Scott Nowell , Samantha Packham , Ross Giardina , Genelle Sharples , Mel Watson , Matt Michael , Alita Mcmenamin , Matt Edwards ,

Telstra reveals new brand campaign, Australia Is Why


Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep ....

Dennis Koutoulogenis , Jake Rusznyak , Fabio Buresti , Amanda Porritt , Maria Rizzo , Jeremy Nicholas , Paul Blackmore , Nick Chin , Tara Ford , Megan Leckey , Vince Lagana , Dan Fryer , Bernard Garry , Robbie Aoukar , Ben Sampson , Melanie Stefanou , Julie Caulfield , Natalie Loveridge , Hugh Munro , Scott Nowell , Samantha Packham , Ross Giardina , Genelle Sharples , Mel Watson , Matt Michael , Alita Mcmenamin ,

The Lost Opportunity to Release Older Adults from Prison During the Pandemic

The Lost Opportunity to Release Older Adults from Prison During the Pandemic
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