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Photographer/director John Laurie joins Loveridge Production & Management

Photographer/director John Laurie joins Loveridge Production & Management
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John Laurie , Natalie Loveridge , Loveridge Production ,

Telstra launches new 'Australia Is Why' brand campaign via The Monkeys, part of Accenture

July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected. ....

Dennis Koutoulogenis , Jake Rusznyak , Fabio Buresti , Amanda Porritt , Maria Rizzo , Jeremy Nicholas , Paul Blackmore , Nick Chin , Tara Ford , Megan Leckey , Vince Lagana , Dan Fryer , Bernard Garry , Robbie Aoukar , Ben Sampson , Julie Caulfield , Natalie Loveridge , Hugh Munro , Scott Nowell , Samantha Packham , Ross Giardina , Genelle Sharples , Mel Watson , Matt Michael , Alita Mcmenamin , Matt Edwards ,

Telstra reveals new brand campaign, Australia Is Why

Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep ....

Dennis Koutoulogenis , Jake Rusznyak , Fabio Buresti , Amanda Porritt , Maria Rizzo , Jeremy Nicholas , Paul Blackmore , Nick Chin , Tara Ford , Megan Leckey , Vince Lagana , Dan Fryer , Bernard Garry , Robbie Aoukar , Ben Sampson , Melanie Stefanou , Julie Caulfield , Natalie Loveridge , Hugh Munro , Scott Nowell , Samantha Packham , Ross Giardina , Genelle Sharples , Mel Watson , Matt Michael , Alita Mcmenamin ,

Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R

May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.

Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

Graeme Pereira , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Duncan Hayward , Emma Wood , Matt Jones , Marc Unger , Tom Woods , Gab Sandel ,

Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'

May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

City Of , United Kingdom , Graeme Pereira , Sharon Ogilvie , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Emma Wood , Duncan Hayward , Alison Hatt ,