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Seeing red: Zespri introduces red kiwifruit for the first time in China to test consumer interest


Seeing red: Zespri introduces red kiwifruit for the first time in China to test consumer interest
New Zealand kiwifruit producer Zespri is conducting sales trials in China with its red kiwifruit (Zespri Red) as it seeks to gauge consumer interest.
The variant is the latest from Zespri’s kiwifruit breeding programme in partnership with national science organisation Plant & Food Research.
Zespri Red has a red flesh stemming from its anthocyanin, which is a naturally occurring pigment in the fruit, and has a berry-like flavour.
In China, Zespri Red will be available in limited supply through T-Mall (e-commerce) and Pagoda (fruit shop chain). ....

New Zealand , Bibi Chia , Michael Jiang , Plant Food Research , Principal Dietician At Raffles Medical Group , Zespri Red , Zespri Executive Officer , Principal Dietician , Raffles Medical Group , Zespri Red Kiwifruit , Zespri Green , Dingdong Maicai , புதியது ஜீலாந்து , பிபி சியா , மைக்கேல் ஜியாங் , ஆலை உணவு ஆராய்ச்சி , ப்ரிந்ஸிபல் டயட்டீஷியன் , ராஃபிள்ஸ் மருத்துவ குழு ,