Seeing red: Zespri introduces red kiwifruit for the first time in China to test consumer interest New Zealand kiwifruit producer Zespri is conducting sales trials in China with its red kiwifruit (Zespri Red) as it seeks to gauge consumer interest. The variant is the latest from Zespri’s kiwifruit breeding programme in partnership with national science organisation Plant & Food Research. Zespri Red has a red flesh stemming from its anthocyanin, which is a naturally occurring pigment in the fruit, and has a berry-like flavour. In China, Zespri Red will be available in limited supply through T-Mall (e-commerce) and Pagoda (fruit shop chain).