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Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
In a conversation with BestMediaInfo.com, the CEO of Dentsu International India shares the advertising outlook for 2021
Anand Bhadkamkar
Digital will grow at 20% in 2021 while print will be able to touch the pre-Covid levels only by 2022, said Anand Bhadkamkar, CEO, Dentsu International India. 
“Digital will be the driver for growth across businesses in 2021 and will remain as the core focus for Dentsu International in India as Covid-19 has accelerated the digital transformation,” he said.
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Bhadkamkar said digital is the only medium that has grown in 2020. The Dentsu network is targeting a growth faster than the market and it will be supported by its strength in digital, he said.  ....

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