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Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea

Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Harikrishnan Pillai , Bestmediainfo Bureau , Mishra Mumbai , Middle East , ஹரிகிருஷ்ணன் பிள்ளை , மிஸ்ரா மும்பை , நடுத்தர கிழக்கு ,

German skincare brand Sebamed takes a dig at HUL's Dove, Pears and Lux over 'excessive pH'


Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
Conceptualised by The Womb, the series of ads claimed HUL soaps can be rough to the skin as their pH levels match that of laundry bars.
In its digital video, Sebamed claims the ads of Lux, Dove and Pears soaps try to portray that they are luxurious, grand and smooth but the inner truth is that it is not at all healthy to the skin.
Jab baat aapke skincare ki ho, toh filmstars ki nahi, science ki suno!
Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
The campaign has already caught the attention of the country s leading brand strategists. ....

Sebamed Sebamedindiapic , Ramesh Narayan , Bestmediainfo Bureau , Mishra Mumbai , Sebamed Cleansing , Will Dermatologist , Ambi Parameswaran , Sebamed India , Economic Times , German Skincare Brand , Pears And Lu , Excessive Ph , ரமேஷ் நாராயண் , மிஸ்ரா மும்பை , சேபபமேட் சுத்திகரிப்பு , விருப்பம் தோல் மருத்துவர் , அம்பி பரமேஸ்வரன் , சேபபமேட் இந்தியா , பொருளாதார முறை , ஜெர்மன் சரும பராமரிப்பு பிராண்ட் , பேரிக்காய் மற்றும் லு , அதிகப்படியான பீயெச் ,

Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International


Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
In a conversation with BestMediaInfo.com, the CEO of Dentsu International India shares the advertising outlook for 2021
Anand Bhadkamkar
Digital will grow at 20% in 2021 while print will be able to touch the pre-Covid levels only by 2022, said Anand Bhadkamkar, CEO, Dentsu International India. 
“Digital will be the driver for growth across businesses in 2021 and will remain as the core focus for Dentsu International in India as Covid-19 has accelerated the digital transformation,” he said.
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Bhadkamkar said digital is the only medium that has grown in 2020. The Dentsu network is targeting a growth faster than the market and it will be supported by its strength in digital, he said.  ....

Dentsu Webchutney , Anand Bhadkamkar , Merkle Sokrati , Dentsu Mcgarrybowen , Dentsu International , Dentsu Aegis Network , Fractal Inc , Bestmediainfo Bureau , Dentsu International India , Mishra Mumbai , Jone Dan , One Dentsu , தெந்ட்சு சர்வதேச , தெந்ட்சு ஆதரவு வலைப்பின்னல் , பின்னிணைப்பு இன்க் , தெந்ட்சு சர்வதேச இந்தியா , மிஸ்ரா மும்பை , ஒன்று டான் , ஒன்று தெந்ட்சு ,

TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra


TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
Speaking to BestMediaInfo.com, Krishnan, Head of Marketing, Melorra said the brand wants to utilise its retail offering for growth and plans online and offline presence in customer communication. The jewellery brand is looking at increasing its experience centre visibility by strategic BTL activities
Sharat Krishnan
In the next three-four years, online jewellery brand Melorra plans to invest hugely on brand, experience centres and technology to fuel growth. In 2021, the brand wants to utilise its harmonious retail offering with the help of both online and offline presence in customer communication. ....

Sharat Krishnan , Bestmediainfo Bureau , Mishra Mumbai , Tv And Digital , Marketing Mix In 2021 , ஷரத் கிருஷ்ணன் , மிஸ்ரா மும்பை , தொலைக்காட்சி மற்றும் டிஜிட்டல் , சந்தைப்படுத்தல் கலவை இல் ,