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Pittsburgh Port Authority Hopes to Lure Back Riders
The city will begin its $230,000 campaign to try and increase public transit ridership, which dropped 80 percent in March 2020 and is still 60 percent below pre-pandemic levels.
July 14, 2021 • (TNS) Pittsburgh s Port Authority will spend $230,000 to try to convince people it s safe to ride public transit and to remind them to check for any changes if they haven t ridden in a while.
After the fluid nature of the pandemic delayed a campaign that had been scheduled to begin last fall, the agency began a series of ads Tuesday to lure riders back to its system. Ridership initially dropped about 80 percent below previous levels when the pandemic began in March 2020 and remains about 60 percent below.
During quieter hours at the coffee shop where I used to work, I’d often shoot the breeze with the other person on the bar. Once, when chatting with my manager about how to get to the South Side from Squirrel Hill, she imparted an important piece of Pittsburgh wisdom to me: it’s only three miles away, but you can’t (easily) get there from here. Pittsburgh is a notoriously difficult city to navigate for newcomers. Unlike many other urban centers, it’s not built on a street grid. Streets end without warning, only to pick back up a block away. Sometimes, staircases technically function as continuations of streets. But it’s not an impossible city to traverse, and we’ve compiled some mnemonic devices learning techniques to help with memorizing details to orient you and get you where you need to go.
Leveraging regional incentives and regulatory guidelines plays a considerable role in success in the electric bus market, and these companies are working that angle.