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Packaging Contents: Shoe Butterfly Cannon steps into Positive Fashion with the brand identity for luxury footwear brand DHAMI London Starting with just a handful of sketched shoe designs and a very passionate client, we worked with Priyanca Dhami, owner and creative director, to discover her unique brand story in this competitive high-end market. We defined the brand positioning before creating the brand’s identity spanning: naming, product names, TOV, art direction & lookbook, branded literature, website design, social content and packaging design. Priyanca is a great advocate of positive luxury. Following a bout of polio as a child, she is unable to wear her creations but champions their empowering effect. Her purpose is to allow others to live their best and most beautiful lives. Born and raised in Rajasthan, her source of inspiration, she now designs beautiful shoes from her London studio, to be handcrafted in Italy. ....
    Luxury and sustainability donât seem like natural bedfellows but some of the UKâs best-known high-end brands are, in fact, setting the gold standard. Charlotte Metcalf talks to Helen Brocklebank, CEO of Walpole, the trade organisation for the British Luxury sector, about how itâs building a sustainable future. Why Luxury And Sustainability Is The Match Made In Heaven When shops reopened their doors in April, for ‘non-essential’ shopping, the very description conjured a frivolous notion of luxuries we no longer need nor can afford, particularly as we spent lockdown recalibrating what we really want from life. With its connotations of careless consumption and lavish extravagance, many perceive luxury as having a heavy carbon footprint. ....
Virgil Abloh, Ganni, Alexander McQueen and Burberry to take part in BFC's first sustainability event msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.