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Luxury and sustainability don’t seem like natural bedfellows but some of the UK’s best-known high-end brands are, in fact, setting the gold standard.
Charlotte Metcalf talks to Helen Brocklebank, CEO of Walpole, the trade organisation for the British Luxury sector, about how it’s building a sustainable future.
Why Luxury And Sustainability Is The Match Made In Heaven
When shops reopened their doors in April, for ‘non-essential’ shopping, the very description conjured a frivolous notion of luxuries we no longer need nor can afford, particularly as we spent lockdown recalibrating what we really want from life. With its connotations of careless consumption and lavish extravagance, many perceive luxury as having a heavy carbon footprint. ....

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