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Accessorise all areas: Embellish your offer with add-ons to upsell


Accessorise all areas: Embellish your offer with add-ons to upsell
The reopening of non-essential retail this month, heralds opportunities for shoppers to spend after as lockdown ends and summer beckons.
April heralds the beginnings of a fresh start for fashion retail. Stores will be allowed to finally reopen their doors from 12 April, and strict social restrictions will start to be eased. Shoppers will once again have events in their diaries as restaurants and pubs can serve customers outdoors and staycations will also be permitted, at the time of Drapers going to press.
Encouraging consumer spend after months of lost sales will be mission critical for the country’s fashion retailers. Nailing your accessories and gifting offer will be crucial. Smaller products – hair accessories, leather goods, jewellery, and candles – performed well for retailers during lockdown as consumers searched for small treats that could inject joy without breaking the bank. ....

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The Biggest Trend Of Lockdown: Candle Making


While many of us were making nudge-nudge, wink-wink jokes about novice sourdough chefs during the 2020 lockdowns, another hobby-turned-business proposition was gaining prominence: candle making. Not the scented, Diptyque kind, these were candles designed mostly for visual enjoyment – whether as part of a tablescape or ornaments in their own right. The truth is, if you didn’t start a candle business during lockdown one or two, you didn’t complete either.
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“It may sound dramatic, but when I was furloughed from my role as an events and PR manager, I could literally feel my creativity draining away from me,” explains Tony Jack, who founded the wildly successful Fairholme during the UK’s first nationwide shutdown. “By day three [of furlough] I was watching YouTube videos on how to make candles and reading every blog I could find, as well as a book called ....

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