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Accessorise all areas: Embellish your offer with add-ons to upsell
The reopening of non-essential retail this month, heralds opportunities for shoppers to spend after as lockdown ends and summer beckons.
April heralds the beginnings of a fresh start for fashion retail. Stores will be allowed to finally reopen their doors from 12 April, and strict social restrictions will start to be eased. Shoppers will once again have events in their diaries as restaurants and pubs can serve customers outdoors and staycations will also be permitted, at the time of Drapers going to press.
Encouraging consumer spend after months of lost sales will be mission critical for the country’s fashion retailers. Nailing your accessories and gifting offer will be crucial. Smaller products – hair accessories, leather goods, jewellery, and candles – performed well for retailers during lockdown as consumers searched for small treats that could inject joy without breaking the bank. ....

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