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Food Passion eyes new sales Ready-to-cook meals, snacks key markets published : 6 Jul 2021 at 04:00 Food Passion Co is selling bacon, sausages and ham at supermarkets. Food Passion Co, the operator of Bar-B-Q Plaza, is ramping up the expansion of its non-restaurant business to offset a drop in sales at its restaurants due to Covid-19. Boonyanuch Boonbumrungsub, the company s chief marketing officer, said since people are not allowed to dine in at restaurants in the capital, the company has to accelerate joint ventures with potential partners in the food business to co-develop food products to sell at trade outlets across the country. ....
Ms Chaleerat (left) and Ms Boonyanuch pose with the Bar B Gon dragon mascot. Sansiri is moving into the more affordable market by launching low-priced condo projects this year, aiming to have 1.5 billion baht in residential sales from a campaign with Bar-B-Q Plaza. Chaleerat Torcharat, vice-president of corporate marketing (CRM & partnership) at Sansiri, said the partnership with Bar-B-Q Plaza, a chain restaurant, whose dragon mascot Bar B Gon is well known and perceived as a friendly and joyful character will help the developer build brand awareness in the mass market segment. We are downshifting to units priced from 1 million baht, she said. Bar-B-Q Plaza will help us expand to the affordable market segment, particularly units priced 2-4 million baht. ....