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IKEA roots for gender equality at home with new virtual game


IKEA roots for gender equality at home with new virtual game
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Over the course of a handful of questions, the game takes couples on a journey to unpack the roles and dynamics in their homes.
IKEA, the leading Swedish furniture retailer, believes that gender equality at home is a crucial part in creating gender equality in society, as per a press release. But this past year has brought to light the increasingly unequal division of household work.
Ingka Group is using International Women’s Day (March 8) to launch an online game to help couples open an honest and fun conversation about how to better balance responsibilities at home. ....

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Women's Day 2021 | Take risks, be persistent and never give up on your aspirations, say women realtors


Women s Day 2021 | Take risks, be persistent and never give up on your aspirations, say women realtors
Vandana Ramnani
© Vandana Ramnani
Women s Day 2021 | Take risks, be persistent and never give up on your aspirations, say women realtors
Even though women are seen to be highly perceptive and disciplined just the right attributes required to bring about order in the real estate sector  the women who are associated with it have traditionally been those who may have inherited the real estate business from their fathers. Many women realtors have spoken about those working in the sector being accustomed to female labourers at the construction site, but not used to seeing women in the boardroom. ....

Tanvi Kale , Charu Thapar , Asia Pacific , Parineeta Cecil Lakra , Taj Group , Luxury Residential Services , Panchshil Developers , Luxury Residential Services West , Vandana Ramnani Women , Fatima Saidi , City Lead , Skapa Homes , Baga Beach , Asset Management , Cecil Lakra , Country People , Culture Manager , தன்வி காலே , சாறு தாப்பர் , ஆசியா பெஸிஃபிக் , பாரிநீட சிசில் லக்ரா , தாஜ் குழு , ஆடம்பர குடியிருப்பு சேவைகள் , பஞ்சில் டெவலப்பர்கள் , ஆடம்பர குடியிருப்பு சேவைகள் மேற்கு , வந்தனா ரம்னானி பெண்கள் ,

IKEA sparks conversation about gender roles at home with new online game


The FiftyFifty campaign helps us re-evaluate and reset our individual domestic responsibilities
08 Mar, 2021 - 06:51 PM IST     |     By indiantelevision.com Team    
MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load of additional household work during the pandemic is unevenly carried by women.
As a home furnishing brand, Ikea has always focused on creating a better everyday life at home through good quality, affordable furniture. However, the company believes that a better every day is also an equal every day, and that gender equality at home is a crucial part in creating gender equality in society. But the pandemic induced lockdown this past year has brought to light the increasingly unequal division of hous ....

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