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Linkedin releases its first global integrated campaign for International Women's Day 2021


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From India, the campaign features pastry chef and entrepreneur Pooja Dhingra, and her struggles as a business owner during the COVID pandemic.
LinkedIn, the world’s largest professional network, has launched its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart. Launched in time for International Women’s Day on March 8 (yesterday), the campaign sees LinkedIn bring together influencers and its community to share content that helps and supports women, creating global engagement across the platform.
The launch comes as LinkedIn’s data shows COVID-19 has disproportionately impacted women’s careers. Its latest Opportunity Index findings show that 85 per cent of women in India have missed out on a raise, promotion because of their gender. ....

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IKEA roots for gender equality at home with new virtual game


IKEA roots for gender equality at home with new virtual game
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Over the course of a handful of questions, the game takes couples on a journey to unpack the roles and dynamics in their homes.
IKEA, the leading Swedish furniture retailer, believes that gender equality at home is a crucial part in creating gender equality in society, as per a press release. But this past year has brought to light the increasingly unequal division of household work.
Ingka Group is using International Women’s Day (March 8) to launch an online game to help couples open an honest and fun conversation about how to better balance responsibilities at home. ....

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Women's Day 2021: Overcoming challenges through emotional resilience

There is no doubting the fact that the pandemic has vividly transformed daily life around the country. While the year 2020 will be reminisced for the pandemic, the country will also remember it for the rise of the female breadwinners whose physical and emotional resilience stood out all through the crisis due to the dual responsibilities they played with much élan. ....

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Remembering Sahir Ludhianvi on his birth centenary: The man who chose to challenge


Remembering Sahir Ludhianvi on his birth centenary: The man who chose to challenge
Sahir Ludhianvi may not have given his songs feminist voices often enough, but when he did, these voices were loud, proud and challenging.
The first thing that comes to mind when one thinks of Sahir Ludhianvi’s writing is his progressive writing, his socialist spirit and of course his romantic shayari.
This year Sahir sahab’s birth centenary and International Women’s Day come together on the eighth of March, and today my thoughts turn towards his advocacy for women’s rights, through popular film music.
The general drift of classical Urdu poetry dictated that a man’s feelings about a woman take centre stage. The poet would praise his beloved’s beauty, chide her ‘bewafayi’ and romanticise their relationship. But Sahir’s narrative of relationships was often equal, where the lover and beloved conversed (through lyric) on equal terms. And some ....

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Women's Day 2021: 'Charting a wine career in India came with unique set of challenges,' says Sonal Holland, Founder-SoHo Wine Club


: Monday, March 8, 2021, 7:00 AM IST
Women s Day 2021: Charting a wine career in India came with unique set of challenges, says Sonal Holland, Founder-SoHo Wine Club
Sonal Holland s vast cultural knowledge has made her a sought-after strategic consultant for international brands seeking a foothold in India’s complex marketplace
Sonal Holland s vast cultural knowledge has made her a sought-after strategic consultant for international brands seeking a foothold in India’s complex marketplace. She has been a role model for women, having shattered the glass ceiling in the AlcoBev industry in India, and has been named among the Top 50 Most Powerful Women in Indian Luxury by Luxury magazine Luxebook for four consecutive years. She is the Founder of SoHo Wine Club and Sonal Holland Wine Academy. In an interaction with the Free Press Journal, Sonal opens about her journey. Excerpts from the interview: ....

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