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Crush Challenge Is Back in 2021
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Backyard Concert #2 w/ Jinx Jones
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RACHEL RASKIN-ZRIHEN
If the pandemic has taught us anything over the past year, itâs that community is essential to most peopleâs well-being, says Napaâs Heritage Eats owner Benedict âBenâ W. Koenig IV.
Itâs a main element of his business model and the perfect fit for his new ventureâNapa Valley Lobster Co.
âOver the past year, especially now as weâre, hopefully, coming out the other side of the pandemic tunnel, itâs become clear that restaurants and hospitality are essential; that community and face-to-face interactions are important for people,â the former investment banker said. âThis is right in line with that sort of experience. Helping create memories for people is a privilege and a responsibility.â
âWe had a whole lot of eggs and nowhere to sell them,â she said.
Rasmussen immediately sprang into action to offer the eggs directly to consumers. âI originally parked my temperature-controlled delivery van and sold at Sutherland Park until I was forced to move. At first, I thought this would be a horrible thing, but the lovely folks over at the Elks Lodge offered up their parking lot for me. I have been there every Tuesday since.â
She also began offering home delivery three days per week to accommodate customers that could not pick up on Tuesdays, such as those in quarantine due to the virus or otherwise homebound.
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