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First Crack: Napa locals launch Napa Valley Lobster Co

RACHEL RASKIN-ZRIHEN If the pandemic has taught us anything over the past year, it’s that community is essential to most people’s well-being, says Napa’s Heritage Eats owner Benedict “Ben” W. Koenig IV. It’s a main element of his business model and the perfect fit for his new venture—Napa Valley Lobster Co. “Over the past year, especially now as we’re, hopefully, coming out the other side of the pandemic tunnel, it’s become clear that restaurants and hospitality are essential; that community and face-to-face interactions are important for people,” the former investment banker said. “This is right in line with that sort of experience. Helping create memories for people is a privilege and a responsibility.”

The Egg Lady of Hen Pen Farms

“We had a whole lot of eggs and nowhere to sell them,” she said. Rasmussen immediately sprang into action to offer the eggs directly to consumers. “I originally parked my temperature-controlled delivery van and sold at Sutherland Park until I was forced to move. At first, I thought this would be a horrible thing, but the lovely folks over at the Elks Lodge offered up their parking lot for me. I have been there every Tuesday since.” She also began offering home delivery three days per week to accommodate customers that could not pick up on Tuesdays, such as those in quarantine due to the virus or otherwise homebound.

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