KARACHI: The prestigious ‘Grand Effie’ was awarded to Shalamar Hospital/Babar Ali Foundation for ‘The Hot Tea Stain’ campaign developed by BBDO Pakistan at the third edition of Effie Awards Pakistan (EAP) virtually held recently under the aegis of the Pakistan Advertising Society (PAS), says a press release.
The award ceremony was aired live by EAP’s partner Samaa TV and simultaneously streamed on Facebook and YouTube on July 9.
Ogilvy Pakistan and Unilever Pakistan were awarded the ‘Agency Network of the Year’ the ‘Marketer of the Year’ titles, respectively.
The EAP is part of a global network of Effie Worldwide and rewards and celebrates effective marketing efforts.
July 12 2021, 10:36 am | BY Kim Shaw | No Comments
BBDO Pakistan has for the third year in a row won the ultimate prize at Effies Pakistan 2021: the Grand Effie.
The accolade was given to the campaign “Hot Tea Stains” for Shalamar Hospital / Babar Ali Foundation, a project which was so effective that it reduced the incidents of child burns by 50% at the hospital. The powerful film behind the campaign, shining a spotlight on the fact that the majority of skin burns on Pakistani children are due to everyday hot tea spills, was shot by Jami at Azadfilm Company. The posters for the campaign were photographed by Zahid Ghauri and Zooni Afzal.
Generous donation by Babar Ali Foundation for students hailed
National
February 16, 2021
LAHORE: Babar Ali Foundation has donated Rs5 million for five scholarships for students of GC University, Lahore.
Iqbal Z Ahmed, President, GC University Endowment Trust and Mian Misbahur Rehman, Convener Finance, Executive Committee of Endowment Fund Trust, GC University Lahore have gratefully appreciated this donation from the Babar Ali Foundation for five scholarships for students at GC University, Lahore, says a press release. The scholarships are under the names of the great educationists and literary figures, like the former post-partition principal of Government College Dr Nazir Ahmad, diplomat and humorist Syed Ahmed Shah (commonly known as Patras Bokhari), eminent poet Sufi Ghulam Tabassum, writer and a government officer Syed Abid Ali, and another formal principal of Government College GD Sondhi, that the GC University has been proudly associated with.