KARACHI: The prestigious ‘Grand Effie’ was awarded to Shalamar Hospital/Babar Ali Foundation for ‘The Hot Tea Stain’ campaign developed by BBDO Pakistan at the third edition of Effie Awards Pakistan (EAP) virtually held recently under the aegis of the Pakistan Advertising Society (PAS), says a press release.
The award ceremony was aired live by EAP’s partner Samaa TV and simultaneously streamed on Facebook and YouTube on July 9.
Ogilvy Pakistan and Unilever Pakistan were awarded the ‘Agency Network of the Year’ the ‘Marketer of the Year’ titles, respectively.
The EAP is part of a global network of Effie Worldwide and rewards and celebrates effective marketing efforts.
Dawn
One part of the Strings’ duo opens up about Velo Sound Station, facing criticism and why he wants to bring fun back into music.
“People get stuck in what they want. That’s fine up until a certain point. But if you want to go out into the mainstream and you want to present your work to a wider audience, then you have to understand what people want as well,” says Bilal Maqsood in a conversation with me earlier this month.
“For popular music, it’s very important to connect with your audience.”
We’re at his small but cosy studio in Defence, Karachi, where I’m getting the lowdown on the online music show that’s taken the industry, nay the country, by storm,