July 12 2021, 10:36 am | BY Kim Shaw | No Comments
BBDO Pakistan has for the third year in a row won the ultimate prize at Effies Pakistan 2021: the Grand Effie.
The accolade was given to the campaign “Hot Tea Stains” for Shalamar Hospital / Babar Ali Foundation, a project which was so effective that it reduced the incidents of child burns by 50% at the hospital. The powerful film behind the campaign, shining a spotlight on the fact that the majority of skin burns on Pakistani children are due to everyday hot tea spills, was shot by Jami at Azadfilm Company. The posters for the campaign were photographed by Zahid Ghauri and Zooni Afzal.