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New FordDirect leadership to be installed on Feb. 1

New FordDirect leadership to be installed on Feb. 1
Ford F-150. Photo courtesy of Ford.
Friday, Jan. 15, 2021, 03:52 PM
By Auto Remarketing Staff
New leadership is set to guide FordDirect beginning on Feb. 1.
In a move cheered by an Ohio dealer and chairman of the FordDirect board of managers, the joint venture between Ford and its franchise dealers announced on Friday that it has been appointed Matt VanDyke as chief executive officer.
And also effective at the start of February, the FordDirect board announced the promotion of Mike Gingell to chief operating officer.
The leadership moves for the team responsible for delivering marketing and advertising solutions to Ford and Lincoln dealers throughout the United States arrived as the Blue Oval is rolling out its 2021 new-model lineup, which includes a hybrid version of the automaker’s bell cow the F-150. ....

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Ford's Matt VanDyke to become CEO of digital lead generator FordDirect

Matt VanDyke
DETROIT Matt VanDyke, Ford Motor Co. s director of marketing, will soon become the CEO of the company s
FordDirect joint venture with dealers.
VanDyke, 48, will take the reins of the digital lead-generating company Feb. 1. He replaces Diane Craig, who became
Matt VanDyke has been an exceptional, dynamic leader at Ford, taking on challenges with Bronco and F-150 during the pandemic and leading our Built for America and Built to Lend a Hand campaigns, Kumar Galhotra, Ford s president of the Americas and International Markets Group, said in a statement. His passion and experience in marketing make him an excellent choice for the FordDirect position, and we wish him well. ....

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