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New FordDirect leadership to be installed on Feb. 1
Ford F-150. Photo courtesy of Ford. Friday, Jan. 15, 2021, 03:52 PM By Auto Remarketing Staff
New leadership is set to guide FordDirect beginning on Feb. 1.
In a move cheered by an Ohio dealer and chairman of the FordDirect board of managers, the joint venture between Ford and its franchise dealers announced on Friday that it has been appointed Matt VanDyke as chief executive officer.
And also effective at the start of February, the FordDirect board announced the promotion of Mike Gingell to chief operating officer.
The leadership moves for the team responsible for delivering marketing and advertising solutions to Ford and Lincoln dealers throughout the United States arrived as the Blue Oval is rolling out its 2021 new-model lineup, which includes a hybrid version of the automaker’s bell cow the F-150.